David interviews branding legend, Karl Speak, who wrote the 1st book on Personal Brand, Be Your Own Brand. He shares how personal branding came to be, how to build an authentic brand, and social media self-promotion vs. building a genuine personal brand.
- How Karl got interested in the idea of personal branding over 20 years ago.
- How personal branding has become such a huge part of our culture.
- Karl’s take on the current state of personal branding.
- What personal brand is and what it is not.
- How to build a strong personal brand today.
- How to encourage and embrace the midlife transition of your personal brand.
- Advice for business professionals just beginning their careers.